Why it's O.K. to pay too much...

I'm not the least expensive Wedding DJ, nor am I the costliest. Instead, I charge a reasonable rate for very good service and an all-inclusive package...which is why I always work with you to be sure you get the very most for your money. Brides, understandably, don't always comprehend the whole entertainment process. It is an art to bring many generations together and have them all experience a really fun time. If there are three DJs with three different prices...they might be nice guys and sound good on the phone so you decide, let's go with the cheapest. What's being left out of consideration is the level of professionalism, capacity to perform, talent or attention to detail and your specific needs. It is almost always unwise to buy the cheapest, because, well, read on:

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money. When you pay too little, you sometimes lose everything, because the thing you bought is incapable of doing the thing it was bought to do.

The common law of business balance prohibits paying a little and getting a lot. It can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone can't make a little worse and sell a little cheaper - and people who consider price alone are this man's lawful prey." --John Ruskin (1819-1900)